Weddings in Marketing
It used to be that weddings were only talked about in small groups, usually people involved in a recent or upcoming wedding, and there was little information to be found outside of very direct channels geared toward the 1% of our population that get married every year.
Now weddings are seen everywhere from personal websites devoted to weddings, television shows, cake diving competitions at local bridal shows, video clips on YouTube, photos on Flickr as well as the normal mediums such as bridal magazines at retail stores everywhere.
This is normal and accepted, but I was sitting in traffic last weekend and noticed a billboard with a sad bride perched above the freeway (see below) and didn’t think much of it until I almost slammed into the car in front of me — I could’ve used that site before I left town. More importantly the State of Utah DOT is using weddings to market their online traffic monitor.
I realize this is Utah, where thousands of weddings happen every year with most engagements lasting less than 6 months, but is Utah really that “wedding minded” to have the state use weddings in their marketing? I thought about Las Vegas first and probably several other cities with worse traffic like Los Angeles, New York City, Seattle, Phoenix, or about 20 other major cities.
Tags: planning your wedding, bride, groom, wedding limos, utah weddings, las vegas weddings, hawaii weddings
Related:
- Wedding Planning Tools
- April Wedding Shows
- The Invitation from Jeff & Natasha
- Huge Gown Sale in Honolulu, HI
- Lucky Wedding Date 7-7-7
- March Bridal Shows
- Sandals Honeymoon Seminar - March 21
- Travel Tips - Hotel Card Information
- Marriage Proposal on YouTube
- Podcast Mention for BridesClub.com
- Las Vegas Tourism Sets Record